{"id":3478,"date":"2026-07-13T11:10:35","date_gmt":"2026-07-13T11:10:35","guid":{"rendered":"https:\/\/grabon.ca\/blog\/?p=3478"},"modified":"2026-07-14T06:18:57","modified_gmt":"2026-07-14T06:18:57","slug":"ecommerce-statistics-canada","status":"publish","type":"post","link":"https:\/\/grabon.ca\/blog\/ecommerce-statistics-canada\/","title":{"rendered":"Ecommerce Statistics In 2026 (Canada and Global Data)"},"content":{"rendered":"<p>As of 2026, more than a third of the world&#8217;s population shops online, and that demand has turned ecommerce into a $7.4 trillion industry, with the $8 trillion mark expected in 2027.<\/p>\n<p>2.86 billion people worldwide are placing orders through dedicated ecommerce platforms or social media storefronts, and close to 30 million of them are in Canada alone.<\/p>\n<p>If you want to tap into Canadian and global ecommerce but are unsure where to begin, this statistics guide is for you. We have covered some important data pointers on the current ecommerce scene which will help shape sharper strategies for your business.<\/p>\n<h2><strong>Ecommerce Statistics In 2026 (Top Picks)<\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">There are 2.86 billion online shoppers.<\/li>\n<li aria-level=\"1\">30 million Canadians shop online as of 2026, thats around 78% of the population.<\/li>\n<li aria-level=\"1\">Ecommerce is forecast to account for 21.8% of global retail purchases in 2026.<\/li>\n<li aria-level=\"1\">Ecommerce accounts for 5.7% of total retail sales in Canada<\/li>\n<li aria-level=\"1\">Worldwide ecommerce sales are set to surpass the $7.4 trillion mark in 2026.<\/li>\n<li aria-level=\"1\">More than 28 million ecommerce stores are live around the world.<\/li>\n<li aria-level=\"1\">Amazon.ca holds roughly 41.5% of Canada&#8217;s retail ecommerce market.<\/li>\n<li aria-level=\"1\">40% of Canadians have made at least one purchase directly through a social media site.<\/li>\n<li aria-level=\"1\">99% of shoppers check reviews before buying online.<\/li>\n<\/ul>\n<h2><strong>General Ecommerce Statistics<\/strong><\/h2>\n<p>This section covers how the ecommerce sector has grown over the years and where the projections point next. It also looks at the number of online shoppers and stores, plus the categories people buy most.<\/p>\n<h3><strong>2.86 billion people are shopping online worldwide as of 2026<\/strong><\/h3>\n<p>There are 2.86 billion online shoppers worldwide as of 2026, which puts roughly a third of the global population in the online market. That is a 3.3% rise on the year before.<\/p>\n<p>The shopper count is on track to pass 3 billion before the year is out, a reflection of wider internet access and the sheer convenience of buying online.<\/p>\n<p>China sits at the front of the pack with 958 million online shoppers, and the United States follows with 295.4 million active buyers.<\/p>\n<p>Source: eMarketer, Statista.<\/p>\n<h3><strong>30 million Canadians shop online as of 2026<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3488\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online.jpg\" alt=\"canadians shop online\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-shop-online-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>30 million Canadians shop online as of 2026, which works out to around 78% of the population. Online shopping penetration has climbed steadily and is expected to reach roughly 82% over the mid-2020s.<\/p>\n<p>Adoption has grown consistently over the years. About 82% of Canadians shopped online in 2020, up from 73% in 2018, and the base has held since. Shoppers aged 25 to 44 remain the most active online, while Canadians over 65 are the least likely to buy online.<\/p>\n<p>Source: Statistics Canada, Statista, Made in CA.<\/p>\n<h3><strong>Online will make up 21.8% of retail purchases in 2026<\/strong><\/h3>\n<p>Online is set to account for 21.8% of global retail purchases in 2026, the highest figure recorded so far, and that share is forecast to reach 22.6% in 2027. Since 2021 the online share of retail has been climbing by an average of 0.32 percentage points a year.<\/p>\n<p>For any business, that is a clear cue to put more weight behind its online presence and stay relevant in today&#8217;s retail landscape.<\/p>\n<p>The table below shows the global share of online retail transactions by year:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Share of Ecommerce in Global Retail Sales<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2027*<\/td>\n<td>22.60%<\/td>\n<\/tr>\n<tr>\n<td>2026*<\/td>\n<td>21.80%<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>20.10%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>19.40%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>18.70%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>18.80%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Statista.<\/p>\n<h3><strong>Ecommerce makes up 5.7% of retail sales in Canada<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3481\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada.jpg\" alt=\"retail sales in canada\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/retail-sales-in-canada-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Ecommerce accounts for 5.7% of total retail sales in Canada as of November 2025, based on the official Statistics Canada retailer survey. That is $4.0 billion in online sales out of $70.4 billion in total retail trade for the month, with the share holding in a 5.7% to 6.3% band throughout 2025.<\/p>\n<p>Canada&#8217;s online share has drifted slightly off its pandemic peak. Here is how the Statistics Canada reading has moved over time:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Share of retail sales online (Statistics Canada)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>5.7%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>6.5%<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>3.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/tv.action?pid=2010005603\" rel=\"nofollow noopener noreferrer\">Statistics Canada<\/a>, eMarketer.<\/p>\n<h3><strong>Global ecommerce will pass the $7.4 trillion mark in 2026<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3479\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy.jpg\" alt=\"global ecommerce sales - Copy\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Global ecommerce sales are expected to reach $7.41 trillion in 2026, up 8% on 2025.<\/p>\n<p>Growth is forecast to continue at a CAGR of 7.8%, taking the market to $8 trillion by 2027, more than twice the pace of bricks-and-mortar retail. The takeaway is that ecommerce is becoming the more profitable route for businesses worldwide.<\/p>\n<p>The table below shows how global retail ecommerce sales have grown year on year:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Ecommerce sales<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2027*<\/td>\n<td>$8.0 trillion<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>$7.41 trillion<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>$6.86 trillion<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$6.33 trillion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$5.82 trillion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$5.29 trillion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$4.98 trillion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a href=\"https:\/\/www.emarketer.com\/\" rel=\"nofollow noopener noreferrer\">eMarketer<\/a>.<\/p>\n<h3><strong>Canada&#8217;s ecommerce market is worth over $45 billion in 2026<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3479\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy.jpg\" alt=\"global ecommerce sales - Copy\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/global-ecommerce-sales-Copy-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Canada&#8217;s ecommerce market is valued at over $45 billion in 2026 on a business-to-consumer basis and is projected to reach roughly US$67 billion by 2030. On the official Statistics Canada retailer survey, Canadians spend an average of more than C$4 billion online each month, up sharply from an average of around C$1 billion a month back in 2017.<\/p>\n<p>Amazon Canada is the single largest player in that market, with net sales in Canada estimated at around C$17 billion. A sizeable share of Canadian online spending still leaves the country: various reports put close to half of Canadians&#8217; online purchases at foreign retail sites, helped by the CUSMA de minimis thresholds that keep smaller cross-border orders duty-free and tax-free.<\/p>\n<p>Source: <a href=\"https:\/\/www.trade.gov\/canada\" rel=\"nofollow noopener noreferrer\">International Trade Administration<\/a>, Statista.<\/p>\n<h3><strong>More than 28 million ecommerce sites are live globally<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3490\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada.jpg\" alt=\"ecommerce stores in canada\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/ecommerce-stores-in-canada-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>As of 2026, some 28 million ecommerce sites are operating worldwide, a 2.9% lift on 2024. That works out to roughly 2,162 new ecommerce sites going live every day over the past year. 466,310 of these ecommerce sites are based in Canada.<\/p>\n<p>It is worth noting that Shopify itself is a Canadian company, headquartered in Ottawa, and it powers more than 190,000 Canadian merchants along with over 1.5 million stores globally.<\/p>\n<p>Source:<a href=\"https:\/\/trends.builtwith.com\/shop\/country\/Canada\" rel=\"nofollow noopener noreferrer\"> BuiltWith<\/a>.<\/p>\n<h3><strong>Most shopping journeys begin online<\/strong><\/h3>\n<p>44% of shoppers kick off their journey on a search engine, while 41% go straight to online stores such as Amazon or a brand&#8217;s own website.<\/p>\n<p>Klarna&#8217;s research adds that 83% of people do their homework online before setting foot in a shop. A further 14% start their online shopping on social media.<\/p>\n<p>Source: <a href=\"https:\/\/www.klarna.com\/ca\/\" rel=\"nofollow noopener noreferrer\">Klarna Insights Canada<\/a>.<\/p>\n<h3><strong>Where Canadians begin their shopping journey<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3485\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses.jpg\" alt=\"canadian prefer buying from domestic businesses\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-prefer-buying-from-domestic-businesses-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Canadians follow the same search-led pattern, and they lean noticeably local when they buy. Around 6 in 10 Canadian online shoppers say they prefer buying from domestic businesses, yet close to half of the country&#8217;s online spending still flows to foreign sites, mostly in the United States, driven by lower prices and wider selection.<\/p>\n<p>Cross-border shopping is a defining feature of the Canadian market. For sellers based in the United States, Canada is often the first international market they enter, thanks to similar taxes, fees, and shipping logistics.<\/p>\n<p>Source: Statista, International Trade Administration.<\/p>\n<h3><strong>More shoppers are buying direct from brands<\/strong><\/h3>\n<p>Around 15% of online shoppers globally now prefer to buy straight from brands they trust. In a handful of markets, D2C has already overtaken marketplaces as the leading way to shop, including Australia (23%), France (22%) and Colombia (20%).<\/p>\n<p>Source: WeMedia.<\/p>\n<h3><strong>Most popular online shopping categories<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Ecommerce Category<\/strong><\/td>\n<td><strong>Estimated Global Spending in 2026<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Consumer electronics<\/td>\n<td>$976 billion<\/td>\n<\/tr>\n<tr>\n<td>Fashion<\/td>\n<td>$957 billion<\/td>\n<\/tr>\n<tr>\n<td>Food and Beverages<\/td>\n<td>$905 billion<\/td>\n<\/tr>\n<tr>\n<td>DIY and Hardware items<\/td>\n<td>$395 billion<\/td>\n<\/tr>\n<tr>\n<td>Furniture<\/td>\n<td>$280 billion<\/td>\n<\/tr>\n<tr>\n<td>Media<\/td>\n<td>$257 billion<\/td>\n<\/tr>\n<tr>\n<td>Beauty and personal care<\/td>\n<td>$251 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Shopify.<\/p>\n<h3><strong>Most popular online shopping categories in Canada<\/strong><\/h3>\n<p>Fashion is the most popular online shopping category in Canada, followed by electronics and media. When Canadian online shoppers are asked what they bought in the past 12 months, clothing leads by a clear margin, and computers and electronics remain a consistently strong category.<\/p>\n<p>Here is a table showing the share of Canadian online shoppers who purchased each category in the past 12 months:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Share of Canadian online shoppers<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Clothing<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>Computers and electronics<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>Shoes<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Cosmetics and body care<\/td>\n<td>25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Statistics Canada, Statista.<\/p>\n<h3><strong>Amazon holds around 41.5% of the ecommerce market share in Canada as of 2026<\/strong><\/h3>\n<p>This makes Amazon the biggest market share holder in Canada, with Walmart, Canadian Tire, Costco, and Best Buy following behind. Amazon&#8217;s scale, Prime delivery network, and product range make Amazon.ca the default online shopping destination for most Canadian consumers by a wide margin.<\/p>\n<p>Cross-border competition is intensifying, with China-based Temu now a regular presence in Canada&#8217;s top five most visited shopping sites.<\/p>\n<p>Source: Statista, ClickPost.<\/p>\n<h3><strong>Most visited ecommerce websites in Canada<\/strong><\/h3>\n<p>Amazon.ca is the most visited ecommerce website in Canada, drawing well over 130 million monthly visits, more than four times the traffic of the second-placed retailer. Walmart.ca sits in second, and Canadian Tire holds a strong third position, powered by its Triangle Rewards loyalty programme.<\/p>\n<p>Here is a table showing the leading retail ecommerce websites in Canada by monthly visits:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Online Retailer<\/strong><\/td>\n<td><strong>Approximate Monthly Visits<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Amazon.ca<\/td>\n<td>131 million<\/td>\n<\/tr>\n<tr>\n<td>Walmart.ca<\/td>\n<td>34 million<\/td>\n<\/tr>\n<tr>\n<td>Canadian Tire<\/td>\n<td>21 million<\/td>\n<\/tr>\n<tr>\n<td>Costco.ca<\/td>\n<td>10 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Semrush, Similarweb.<\/p>\n<h2><strong>Shopping Behaviour of Online Shoppers<\/strong><\/h2>\n<p>Here we look at how many people shop online and how they behave once they do. These insights help businesses build better-informed strategies for reaching the right shoppers.<\/p>\n<h3><strong>34% of shoppers make online purchases at least once a week<\/strong><\/h3>\n<p>That figure climbs to 82% among shoppers who buy at least monthly. Purchase frequency stepped up during the COVID-19 pandemic, when people were stuck at home, and although the pandemic has passed, the habit has stuck. Friday remains the most popular day to shop online.<\/p>\n<p>Source: Statista.<\/p>\n<h3><strong>How often Canadians shop online<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3487\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month.jpg\" alt=\"canadians make online purchase every month\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadians-make-online-purchase-every-month-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Around 34% of Canadians make an online purchase every month, and another 34% shop online occasionally, completing two to six purchases a year. Only about 11% of Canadians shop online every week.<\/p>\n<p>A small group does the heavy lifting: hyper and hyper-elite shoppers, who buy dozens of items a year, account for more than half of all online transactions in the country.<\/p>\n<p>Source: Made in CA.<\/p>\n<h3><strong>52% of online shoppers look for products internationally<\/strong><\/h3>\n<p>More than half of online shoppers say they have bought from abroad, largely thanks to straightforward international shipping and the ease of ordering online.<\/p>\n<p>Mexican shoppers were the keenest cross-border buyers, with 72% saying they buy from both international and local sites. Shoppers in the United States and the United Kingdom leaned local, with 63% reporting they buy from home-market sites.<\/p>\n<p>Canada sits between these two behaviours. Around 6 in 10 Canadians prefer to buy from domestic businesses, yet close to half of their online spending still goes to foreign sites, one of the highest cross-border shares among developed markets.<\/p>\n<p>Source: Statista.<\/p>\n<h3><strong>99% of customers look for reviews when they shop online<\/strong><\/h3>\n<p>99% of online shoppers read reviews before they buy, and 96% deliberately seek out the negative ones.<\/p>\n<p>Reviews carry real weight, with 49% of shoppers trusting them as much as a personal recommendation from family or friends.<\/p>\n<p>Source: Search Engine Journal.<\/p>\n<h3><strong>50.6% of people shop online because of free shipping<\/strong><\/h3>\n<p>Coupons and discounts (39.3%) come in as the second biggest pull, and 33.2% of shoppers point to easy returns as a reason they buy online.<\/p>\n<p>The table below lists the top factors that motivate people to shop online:<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Motivating factor<\/strong><\/td>\n<td><strong>Share<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Free delivery<\/td>\n<td>50.6%<\/td>\n<\/tr>\n<tr>\n<td>Coupons and discounts<\/td>\n<td>39.3%<\/td>\n<\/tr>\n<tr>\n<td>Easy return policy<\/td>\n<td>33.2%<\/td>\n<\/tr>\n<tr>\n<td>Simple online checkout<\/td>\n<td>30.6%<\/td>\n<\/tr>\n<tr>\n<td>Customer reviews<\/td>\n<td>30.5%<\/td>\n<\/tr>\n<tr>\n<td>Next day delivery<\/td>\n<td>30.4%<\/td>\n<\/tr>\n<tr>\n<td>Loyalty points<\/td>\n<td>27.2%<\/td>\n<\/tr>\n<tr>\n<td>Cash on delivery<\/td>\n<td>19.8%<\/td>\n<\/tr>\n<tr>\n<td>Social likes and comments<\/td>\n<td>19.4%<\/td>\n<\/tr>\n<tr>\n<td>Eco-friendly credentials<\/td>\n<td>18.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Oberlo.<\/p>\n<h3><strong>70% of shopping carts are abandoned without making a purchase<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3482\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned.jpg\" alt=\"shopping carts are abandoned\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/shopping-carts-are-abandoned-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Almost half of shoppers walk away at the checkout stage once they run into extra costs such as shipping fees or taxes. Others bail if the site forces them to create an account (26%) or if delivery looks slow (23%), and 18% abandon carts over a poor return policy.<\/p>\n<p>Source: Baymard Institute, Statista.<\/p>\n<h3><strong>85% of online shoppers in Canada conduct research before buying<\/strong><\/h3>\n<p>6 out of 10 of these shoppers begin their research on a search engine before moving to the product page. 66% do their research on a PC or laptop at home, against 15% on mobile, which makes optimising your assets for every screen size all the more important.<\/p>\n<p>Source: Invoca, HelpLama.<\/p>\n<h3><strong>Canadian buyers are steadily adopting buy now pay later (BNPL)<\/strong><\/h3>\n<p>Buy Now Pay Later is growing quickly in Canada, though from a smaller base than in the United States. BNPL transaction value in Canada is estimated at around US$8.18 billion in 2025 and is expected to rise to roughly US$9.53 billion in 2026, after growing at a compound rate of about 24% between 2022 and 2025.<\/p>\n<p>Affirm, Klarna, Afterpay, and Sezzle are the most visible providers, increasingly embedded directly into checkout through Shopify and other platforms. Adoption skews younger, and the Financial Consumer Agency of Canada published a dedicated BNPL study in September 2025, a sign the option is now mainstream enough to attract regulatory attention. Credit cards still dominate Canadian online payments, holding roughly 57% of transactions.<\/p>\n<p>Source: Research and Markets, Financial Consumer Agency of Canada.<\/p>\n<h3><strong>Live commerce is emerging in Canada<\/strong><\/h3>\n<p>Live and video commerce is still a young channel in Canada, well behind adoption levels in Asia and somewhat behind the United States, where around 40% of shoppers have bought via a livestream. In Canada, platforms such as TikTok, alongside players like Canada Post, are leading the shift from passive scrolling toward search-led and shoppable video.<\/p>\n<p>The channel is growing but remains niche, so treat it as an early opportunity rather than a core sales driver for most Canadian merchants today.<\/p>\n<p>Source: Research and Markets. Precise Canadian live-commerce adoption figures are not yet published, so this is a directional read.<\/p>\n<h3><strong>Over 60% of online shoppers prefer mobile-friendly sites<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3483\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app.jpg\" alt=\"buy through a mobile app\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/buy-through-a-mobile-app-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>84% of shoppers say they would download and buy through a mobile app if it unlocked better deals or pricing. Mobile commerce also drives 60% of global ecommerce sales, a share experts expect to grow again this year.<\/p>\n<p>Source: CMSWire.<\/p>\n<h2><strong>Mobile Ecommerce Statistics<\/strong><\/h2>\n<p>Billions of smartphone users, combined with how easy phones make buying, are powering the rise of mobile commerce. The data shows smartphones are now the most used device for shopping worldwide. This section digs into the detail on mobile commerce.<\/p>\n<h3><strong>Smartphones are the most used device for shopping<\/strong><\/h3>\n<p>Smartphones have become the default device for online shopping globally. In the United States, 73% of respondents use their phones to shop; in China that figure hits a striking 92%, and in India it stands at 88%.<\/p>\n<p>Mobile leads in Canada too. Traffic to major Canadian retailers such as Walmart.ca now skews around two-thirds mobile, and the majority of Canadian ecommerce sessions start on a phone.<\/p>\n<p>Source: Statista, Semrush.<\/p>\n<h3><strong>Mobile ecommerce sales are expected to amount to $2.74 trillion in 2026<\/strong><\/h3>\n<p>mCommerce sales are forecast at $2.74 trillion in 2026, a 9.16% rise on the $2.51 trillion recorded the year before. That growth is set to run ahead of the 15.3% average annual rate forecast across 2018 to 2027, taking the mobile commerce market to $3.02 trillion by 2027.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Global mobile commerce revenues<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2028<\/td>\n<td>$3.35 trillion<\/td>\n<\/tr>\n<tr>\n<td>2027<\/td>\n<td>$3.02 trillion<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>$2.74 trillion<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>$2.51 trillion<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$2.07 trillion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$1.71 trillion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$1.48 trillion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$1.40 trillion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$1.10 trillion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$810 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$660 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$500 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: Oberlo.<\/p>\n<h3><strong>Mobile devices have a better conversion rate than desktops<\/strong><\/h3>\n<p>Tablets convert best on ecommerce platforms at 3.1%, with desktops next at 2.8%. Smartphones sit third at 2.3%, close to the 2.5% overall ecommerce conversion rate.<\/p>\n<p>With convenience driving so much of ecommerce, and mobile delivering it better than desktop, businesses should make sure they are well optimised for tablets and phones.<\/p>\n<p>Source: Statista.<\/p>\n<h2><strong>Social Commerce Statistics<\/strong><\/h2>\n<p>With 5 billion social media users worldwide, these platforms are fertile ground for ecommerce. Facebook Marketplace has been driving sales for years, and newer arrivals such as TikTok Shop are now clocking up a notable share of transactions too.<\/p>\n<p>It all points to a steady shift towards shopping on social. This section unpacks social commerce in more detail.<\/p>\n<h3><strong>Social commerce is set to reach $2.9 trillion in 2026<\/strong><\/h3>\n<p>That marks a hefty 30.81% jump on the prior year. Statista projects the sector to grow at a CAGR of 29% between 2022 and 2030, reaching $8.5 trillion by the close of the forecast window.<\/p>\n<p>Source: Statista.<\/p>\n<h3><strong>40% of Canadians have bought through social media<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3486\" src=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media.jpg\" alt=\"canadian purchase through social media\" width=\"1240\" height=\"642\" srcset=\"https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media.jpg 1240w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media-300x155.jpg 300w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media-1024x530.jpg 1024w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media-768x398.jpg 768w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media-512x265.jpg 512w, https:\/\/grabon.ca\/blog\/wp-content\/uploads\/2026\/07\/canadian-purchase-through-social-media-920x476.jpg 920w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>40% of Canadian consumers have made at least one purchase directly through a social media site, and 68% of those social shoppers are under the age of 35. This screen-to-store loop, where younger shoppers discover brands on social media and then buy online or visit in person, is now central to Canadian retail.<\/p>\n<p>More than 55% of Canadian shops now sell through social media. Adoption is far higher among younger Canadians, and short-form video is the strongest driver of discovery.<\/p>\n<p>Source: CanadianSME, Made in CA.<\/p>\n<h3><strong>Facebook and Instagram are the most preferred platforms for social commerce<\/strong><\/h3>\n<p>Facebook accounts for around 95% of Canadian merchants selling through social, and among Canadian shoppers roughly 30% frequently shop on Facebook, 27% on Instagram, and 26% on Snapchat. When Canadians pay for a social purchase, 70% prefer PayPal.<\/p>\n<p>Source: eMarketer, Made in CA, CanadianSME.<\/p>\n<h3><strong>Consumers aged 18 to 34 are the most frequent social media shoppers<\/strong><\/h3>\n<p>Those aged 18 to 34 are the keenest social shoppers, with roughly 73% saying they have bought something through a social channel. At the other end, only about a quarter of people aged 65 and over have done the same.<\/p>\n<p>Source: Statista.<\/p>\n<h2><strong>Ecommerce Fraud Statistics<\/strong><\/h2>\n<h3><strong>Global ecommerce fraud losses reached $48 billion in 2023 and keep climbing<\/strong><\/h3>\n<p>Online payment fraud cost $41 billion globally in 2022 and was on track to hit $48 billion by 2023. Cumulative losses to online payment fraud between 2023 and 2027 are forecast to top $343 billion, and some projections put annual losses at $107 billion by 2029.<\/p>\n<p>Source: Mastercard, Juniper Research.<\/p>\n<h3><strong>North America loses 2.4% of its ecommerce revenue to payment fraud<\/strong><\/h3>\n<p>Latin America is hit hardest of any region, losing about 4.6% of revenue to fraud. Europe and Asia Pacific sit at 3.1% and 2.9% respectively. North America has the lowest ratio at 2.4%, yet its absolute losses are the largest given the size of the market.<\/p>\n<p>Source: Statista.<\/p>\n<h3><strong>Fraud is an expensive problem for Canadian merchants<\/strong><\/h3>\n<p>Canadian merchants now lose $4.52 for every $1 of fraud once chargebacks, fees, and recovery time are counted, close to the US figure of $4.61. Mobile transactions, including digital wallets and peer-to-peer payments, drive 41% of fraud costs in Canada.<\/p>\n<p>The scale is significant. The Canadian Anti-Fraud Centre logged over 23,000 fraud reports and more than $500 million in losses through September 2025. Among Canadian businesses hit by fraud in the past year, 36% suffered direct financial losses averaging around $7,800 per incident, and 46% of Canadian merchants say fraud prevention efforts increase customer churn.<\/p>\n<p>Source: LexisNexis True Cost of Fraud Study, Canadian Anti-Fraud Centre, Moneris.<\/p>\n<h3><strong>33% of customers believe brands use their data responsibly<\/strong><\/h3>\n<p>42% of people believe brands are exploiting their data, while 25% have no strong view either way.<\/p>\n<p>Source: Statista.<\/p>\n<h2><strong>Ecommerce Automation Statistics<\/strong><\/h2>\n<p>Here are a few statistics on ecommerce automation that show why it is worth the investment.<\/p>\n<ul>\n<li aria-level=\"1\">72% of high-performing ecommerce companies already run automation across parts of their workflows. (Social Media Today)<\/li>\n<li aria-level=\"1\">Businesses that adopted ecommerce automation saw lead generation rise 80% and ROI improve 45%. (BigCommerce)<\/li>\n<li aria-level=\"1\">Close to 75% of customers are happy to deal with a chatbot when they need answers. (Chatbots Life)<\/li>\n<\/ul>\n<h2><strong>Canadian Holiday Shopping Statistics<\/strong><\/h2>\n<p>The holiday season concentrates a large share of Canada&#8217;s yearly online spending into a few weeks. The Retail Council of Canada expects the average Canadian consumer to spend $972 on holiday shopping, up about 8% from the year before.<\/p>\n<p>Two dates carry the season. Around 40% of holiday spending is expected to land on Black Friday and 36% on Cyber Monday, which also makes the period the peak window for online fraud and delivery pressure.<\/p>\n<p>Source: <a href=\"https:\/\/www.retailcouncil.org\/resources\/tools\/holiday-resources-for-retailers\/\" rel=\"nofollow noopener noreferrer\">Retail Council of Canada<\/a>.<\/p>\n<h2><strong>Final Word<\/strong><\/h2>\n<p>Ecommerce is here to stay, and it will only grow as the years go on. Widespread smartphone and internet access, backed by a maturing supply chain, has made online shopping reachable for people in every corner of the world, and Canada is firmly part of that shift even as its shoppers keep one foot in physical stores.<\/p>\n<p>Canada is a distinctive market: high online adoption, strong loyalty to local and domestic sellers, heavy cross-border spending into the United States, and a mobile-first shopper who still likes the option to pick up in store.<\/p>\n<p>This trillion-dollar global industry is no bubble waiting to burst; it is an ocean of opportunity. Use these insights to sharpen your strategy and stay ahead of the competition. We will keep updating this space as more useful data comes our way.<\/p>\n","protected":false},"excerpt":{"rendered":"As of 2026, more than a third of the world&#8217;s population shops online, and that demand has turned&hellip;","protected":false},"author":2,"featured_media":3489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3478","post","type-post","status-publish","format-standard","has-post-thumbnail","category-statistics","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce Statistics 2026: Canada &amp; Global Trends Data<\/title>\n<meta name=\"description\" content=\"Explore the latest ecommerce statistics for 2026, including Canada and global market trends, online 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